EVERY single one of my friends says they would fly Frontier all the time if we operated better(on time, less cancellations, no 4hr delays every day) and had better customer service. They love everything about us. But between yanking people's money for bags willy nilly, gate agents who treat customers horrificly, no phone lines, canceled flights, and poor management of just everything, it is a mess.
If this place ran smoothly and the company just put a little more money upfront, our product would absolutely skyrocket. There is a reason Southwest is as big as they are, look what happened to them in recent years with their decline in their original "plan".