I think it’s more of a function of natural evolution. The Northface doesn’t really stick out from a visual perspective. I think similar to the animal kingdom, that’s it’s first strength.

Further more, it doesn’t carry itself in a douche like manner while actually working to wick water, provide warmth and shield against wind.

The trench needs to go the way of the dinosaur. Why people fight this natural selection, I really don’t understand.