Originally Posted by
9mikemike
- SFO is struggling because of nearly-zero name recognition. We do fairly well in the inter-california market with RJ’s but those same pax use UAL for their out of California flying. RJ’s on a good day break even if they are feeding higher value tickets. We have struggled to build a trans-con network out of SFO…Lots of start-stop service. We may have a great mileage plan but really only if you live in SEA. SFO has been a vexing puzzle for the SEA crowd. They still believe that bay area and pnw are the same anx the people are the same…They could not be more mistaken. SFO as a hub/base has been a money-loser since the merger…
Not to talk about your ex-wife to your new girlfriend…….but this was the same airline that said based on “polling data” that the Alaska brand carried more weight than the Virgin brand…….so your statement checks out lol.
SFO wont be able to grow the way they need it to because UAL will poach every junior FO. Between them and SWA in OAK, I think we are easily third place on a new pilots “wish list”.
They need to just pick a spot off the west coast and advertise the hell out of it…..stop being scared, and beholden to Wall Street. Almost 12% profit margins and you’d of thought we were on the verge of bankruptcy yesterday.
But that said, it also shows you how long they got away with the “Alaska Discount”…….had this been pre-covid…..they’d probably be 18-19% margins where the other legacies would’ve been around 10-12%