ULCC is not infinitely scalable. IMO saturation has found ulccs needing middle income earners to fill seats, but middle income earners have more income flexibility to choose. We're past the "just give me a seat and get me there" customer, and consistently screwing up over and over again adds up. Mgmt lied over and over and over about fixing MCO. They blew it on MIA. They never rebuilt bread and butter BWI MYR and ACY, and partially walked away from large money markets like ORD to invest in the one state that tourists are tapped out on, given the declining tourism numbers in the sunshine state. Maybe Spirit shouldnt have been so quick to blow off investors in years' past when they would ask about things like Hawaii and Europe growth.