Two bags fly free is a product differentiator that actually has value, unlike open seating. It’s been ingrained in marketing since the early days. I’d actually expand marketing to include golf clubs, surfboards, etc. They could add a $20 first bag off the belt option if they want to monetize it.

They absolutely need premium/assigned seating. That’s what revenue management should insist on; 8-12 luv class seats and paid assignments in front of exit rows that include 1 drink Get real galley carts and allow pax to buy food/drinks on the spot w/ SWA credit card. Wifi should be a daily rate.. our flights are too short to pay that much.

it’s not that hard but they are terrified to mess w/ a broken biz model.