Thread: SWA Hedging
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Old 04-24-2008 | 06:35 AM
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dingo222
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Originally Posted by Mesabah
I don't get what benefit the fuel hedges even have. Mainly because, ever since they started hedging it, it seems profits have been going down. Southwest is still offering $29 fares....that's just crazy. I know commitment to your customer is one thing. However, as a company, shouldn't southwest be maximizing profits to ensure even greater safety going into the future?
the biggest benefit is not having to buy fuel on the spot market and absorbing the spike in fuel costs.
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