Originally Posted by
Andy
The ULCC business model is flawed; the legacies have countered ULCCs by matching their fares with Basic Economy. And the legacies skim off the ULCC's (profitable) top fare buckets so that ULCCs aren't able to be much more than marginally profitable. The legacies will let ULCCs run their $29 loss leader sales all day long, but start matching ULCC fares as soon as the fare gets close to $100.
This is how I see it as well. And the full service airlines are generally expanding their Basic Economy offerings, especially United.