Originally Posted by
LAXtoDEN
$395 million in lost US sales is a recovery? Competition saw 50% sale increases in the same Beer category is a recovery? CEO claiming, listen to this, 40% of drinkers who boycotted Bud Light might be coming back is a recovery? That’s a hilariously sad claim to brag about to investors. But yeah sure the stock down almost 40% in 5 years has recovered and everyone has forgotten lmao.
Except Bud Lights key demo was the exact crowd they insulted by doubling down on the "frat" comment. The brand has been in free fall for half a decade anyway. For the record, this fiasco alienated both the left and the right. Most people were switching to beer alternatives anyways. This just posted it over the edge.
Delta's key demo is not the anti-cancel culture cancel culture low IQ crowd. Delta has put out BLM pins and sponsored pride parades and they are still a very strong and profitable brand. The dummies on Twitter would love to have fake influence but it'll be old news in a few weeks