Originally Posted by
Stayontarget
I think your point is part of the problem. People are trying to make it like a legacy traveling experience. It’s not and it’s not intended to be. I don’t care about the bag of pretzels and a coke. I don’t care about the inflight entertainment. I don’t care about the wifi. I don’t care about the seat back charging. I usually don’t care what seat I get. I can read and measure a bag size limit. So for me a ULCC pricing structure is much more preferred.
To me the bigger problem is the psychology of the American ULCC experience right now. It feels like a gotcha on many of the fees. Instead it should start from the moment you purchase a ticket to feel like a game on how much you can save while still spending the money.
“Want a seat?”
”No.”
”BAM you just SAVED $25 each way! If you change your mind later no problem but for now that seat is FREE!….Check that bag instead of carrying it on and SAVE another $5!”
Flying for cheap should feel like winning a contest.
At the end of the day ULCC is a business model that’s based on filling as many seats as possible. Without fees, it has to be full. Why pay spirit fees when you can go to the big 4 for similar prices. In order to survive, they’re going to have to restructure their costs and they might have to rebrand. The spirit name is synonymous with passenger brawls and a cheap greyhound experience.