Originally Posted by bluespoon

At the end of the day ULCC is a business model that’s based on filling as many seats as possible. Without fees, it has to be full. Why pay spirit fees when you can go to the big 4 for similar prices. In order to survive, they’re going to have to restructure their costs and they might have to rebrand. The spirit name is synonymous with passenger brawls and a cheap greyhound experience.