I think they lost .5B this year alone. Not a ton of ramp left at the burn they are at. Id say they could last 2 years if they did nothing..maybe longer with the engine payments coming from Pratt...but long term profitability as a stand alone carrier will involve some major changes.

I dont think we are getting away from the alacarte, ancilliary rev model. We may offer different bundles and add more BFS in order to offere diffrent bundles. We have a strong presence in Florida and Vegas, which are two attractive markets and have grown a nationwide base structure to support it. I can see a doubling down on ultra low fares, ultra basic economy to vactation desitinations while also offereing compelling bundles, like a no-worries ticket - gets a big seat and checked bag or two carry ons, a tiered system like all the other airlines have..Wanna-get-away etc, etc.

I have no idea how they spin this PR-wise but it will require some advertising dollars and I am hoping the can leverage the current news buzz or the next large stock change to also capture positive PR, but I think that will help compete just as much as low fares will. A positive image helps more than people imagine.