Originally Posted by
JohnBurke
Too big to fail.
Reputation is given too much credit.
Reputation matters in international sales and to an extent even in domestic sales. This is the fifth year in a row that Airbus sales exceeded Boeing sales.
https://www.seattletimes.com/busines...won-on-orders/
And you now have the CEOs of two major US airlines publicly criticizing Boeing, one of which is contemplating walking away from the Max10 altogether. And when the pax are using apps that filter flights with yiur aircraft models from their ticket buying, that's not good.
But the once cozy relationship Boeing had with the FAA Certification people is now gone for decades, which costs Boeing money and time for getting new aircraft on the market. And they have just been limited from any increase in their current MAX production:
FAA halts Boeing MAX production expansion, ripples across aerospace industry
Company15:49, 26-Jan-2024CGTN

An Alaska Airlines Boeing 737 Max 9 aircraft with a door plug awaits inspection outside the airline's hangar at Seattle-Tacoma International Airport, January 10, 2024. /CFP
The U.S. Federal Aviation Administration (FAA) on Wednesday informed Boeing that it will not grant any production expansion of the MAX, including the 737 MAX 9.
This action comes on top of the FAA's investigation and ramped-up oversight of Boeing and its suppliers.
The FAA also approved a thorough inspection and maintenance process that must be performed on each of the grounded 171 Boeing 737 MAX 9 aircraft. Upon successful completion, the aircraft will be eligible to return to service.
"The January 5 Boeing 737 MAX 9 incident must never happen again. Accordingly, the FAA is announcing additional actions to ensure every aircraft is safe," the agency said.
The FAA's order means Boeing can continue producing MAX jets at its current monthly rate, but it cannot increase that rate. It offered no estimate of how long the limitation would last and did not specify the number of planes Boeing can produce each month.
Boeing said it would continue to cooperate "fully and transparently" with the FAA and follow the agency's direction as it took action to strengthen safety and quality.
which absolutely means they will have to further slip already late deliveries of MAX aircraft to many of their customers.
More problematic, neither the MAX 7 or MAX 10 meet current FAA standards established by Congress and their "grandfathering" to the older standards expired Jan 1. Both aircraft will require further grandfathering which some members of Congress and personnel in the FAA are already starting to oppose.