Well that is my point. Apparently now Barry wants the business traveller, when before he boasted how Frontier was "all about" leisure travel. We are not talking 10 years ago. 2 years.

Folks, the reason (my opinion) that this will not work is

1. In previous investor presentations, webcasts, etc, Barry has stated Frontier's "business traveler" is typically the small enterpreneur or mid-sized business.
2. See #1, these folks typically do NOT have access to GDS or use them. Many use Expedia or Booking.com. BizFare is not available there. The above traveler is also combining "work trips" with leisure. Think "luggage"
3. The fine print on the BizFares shows that it is not much different than a "standard" Frontier ticket.

etc etc

"Kudos" for "trying something new" but if this "does not cost anything for Barry to offer it" then what is it worth to Barry ?