Originally Posted by
goinaround
Hey, question: This merger goes through...are they going to maintain separate branding/pilot groups or are the two companies going to combine under one name?
One company and seniority list. They claim that they will maintain both company airlines names for branding purposes (nobody in Asia would buy a ticket on Alaska to fly to hawaii). I would bet that eventually they will rebrand both entity’s under one new company name. That’s just my uneducated guess though.