But it is significant...

JO has announced his intent to issue more stock to raise needed cash.

If it stays below $1, the stock will eventually get delisted from the NASDAQ. If delisted, it becomes MUCH harder to sell or issue stock because you essentially have to find another exchange (not likely) or sell stock to venture capitalists. VC's are NOT likely to be loose with their money in the current environment.

Sooo...if JO might not be able to raise more cash, his company could be in jeporady...which makes the stock even less desireable.

Even hanging out slightly above $1 isn't good...many exchange stock purchases are probably speculative, and if you buy a stock that subsequently get's delisted, how do you sell it quickly if needed? This whole thing is a complex feedback loop...every aspect affects every other aspect, msotly in a bad way. The only cure is to be well above $1 or get some significant good business news.