Originally Posted by REF 5

Most of that transparency the DOT talks about, most consumers know already. SWA has a yield problem. The big three average between 19-21 cents per mile. SWA averages 17 cents. Doesn't seem like much but when you are pumping 42 billion seat miles, thats pretty substantial. All the other airlines have the abilty to upcharge products. More importantly, people are paying for it. SWA can't. They have monetized as much as they can go. Hence why in the earnings release he said "Additionally, we are evaluating options to enhance our Customer Experience as we study product preferences and expectations, including onboard seating and our cabin." That's not a light hearted statement. He also said are they deep into the process. I don't pretend to know what will come out of it, but that is a massive change in tone of the airline and what SWA would look like. We sit on the ops side of thngs. Nothing will change all that much, but for CSA, ops agents and FA's, for an airline like this, thats alot.