At least I kept my "Hello LAX" shirt.
In case you didn't get it, JetBlue is backing out of the LAX expansion slated to begin later this month.
Dear Crewmembers,
Today we announced our decision to suspend the start-up of service to Los Angeles International Airport. We had originally planned to begin LAX-JFK and LAX-BOS May 21, but the actual decision to start serving LAX was made last December, when fuel was $2.72 per gallon. Since then, fuel has gone up 78 cents, to $3.50 per gallon.
As a new market, it is vital that we attract new Customers through low fares. Even with fuel at $2.72, we had a solid marketing plan and we were willing to invest in this route for the first year in order to establish market presence and send all airlines flying in this corridor a clear message that JetBlue is the airline of choice for Southern California Customers.