Originally Posted by
Black Coffee
“Well, they call it the coconut wireless,” said Andrew Watterson, Southwest’s chief operating officer. “Basically, word of mouth is very strong in Hawaii. If you disrespect somebody, if you ill-serve somebody, they'll tell their friends, they'll tell their relatives or tell their cousins, and everybody will know. So, you must establish a brand and a reputation for delivering well.”
Haha way to rip off Jimmy Buffett Andrew. It's actually called the Coconut Telegraph and it's in Key West and Buffett had a hit song about it. But the details are correct except that it's usually rumors of scandals caused by drunk locals doing dumb stuff.
SWA will never be considered a local in Hawai'i. They are actually the epitome of haoles who come to the islands and try to colonize and expect friendly locals to welcome them with leis and pineapples but quickly realize they are unwelcome.