Originally Posted by
e6bpilot
Yes, the product needs some work and the business model needs a tune up, but SWA is the 800 pound gorilla of domestic network airlines. To deny that is foolish.
Delta 17.7% American 17.3% Southwest 17.3% United 16.0%
This is from the DOT domestic market share, not sure where all the 800 pound gorilla talk is coming from. Ive even seen stats where the DOT has us 3rd behind American. United is killing us in Denver and gaining on the domestic side. United is #1 across the Pacific and Atlantic oceans and is adding several A320's a month, increasing their domestic market share. Im not sure our Rock the Rockies campain is going to have any effect on our passengers. Six years ago we were the leaders. Other arilines have adapted in that six years, while we have been sitting around sending each other kick tails.