Originally Posted by
Hugh Betcha
Is ULCC even a word? I thought Ben B. made it up in a late 2005 during an all company meeting when he coined "unbundeling"? Slang that eventually made it into the dictionary when it was used enough? Got the idea from Ryanair?
Well for years there were SWA, and other defunct places like Skybus, and Airtran that were known as LCC's. When Spirit and now Frontier tried to go with the "unbundeling" of fares and replicate the ultra low fares of Europe (at least to advertise), then it seemed that the LCC needed a new tier of representation.