Hoping for some LAX routes . Now, what do we call the place? If the new family wants to go toe to toe with the big-3 legacy WB carriers in Asia and eventually Europe, I'm not sure either a "state specific" name and/or logo on the tail is going to be the best marketing strategy when that time comes. That time will come if this deal gets inked. My gosh, if done right this could be amazing. Fingers crossed.