Originally Posted by
vaxedtothemax
Just as long as "if" AS does end the HA brand you are willing to admit he was correct.
I also predict the eventual end of the brand down the road. Also a pretty drastic change in the standard way Hawaii routes and planes are utilized. IE: widebodies placed in SeaTAc. 321's eventually shelved.
If there is anything I've learned in a couple decades of doing this stuff, CEO's talk out of both sides of their mouths.
The only way the HA brand goes away is if we adopt a brand new, combined brand. We already have a hard enough time convincing people on the East Coast that if they buy a ticket on Alaska Airlines they don't have to go through Anchorage. Yes the current branding works for the current model, but any kind of expansion outside of the PNW will require new branding to be successful.