Originally Posted by
REF 5
You are absolutely right but even if the new rev management was firing on all cylinders, it wouldn’t have been able to counter all the capacity increases. Bottom line, their was way more capacity than demand in the quarter. Plus the fact that SWA doesn’t have much of any product to up charge. Every other airline saw a drop in yields and they have more capability to upcharge their product.
Yep. Something that every airline has reported so far this quarter is that those pesky other airlines are flooding the market with capacity. Maybe because that's what the demand signal has been for the last three years.
This too shall pass. SWA has a built in capacity reduction program known as Boeing Inc. Hiring has stopped. They have an activist investor knocking on their door. If any airline is due for a turnaround, it's SWA. They still have an extremely healthy balance sheet and a lot of levers they can pull for revenue. They just currently lack the leadership to get the job done. Give it time.