Need to first repair public image. Legitimate national ad campaign imo. Play up who Spirit helps, why does Spirit exist? They talk about hitting back and controlling narrative but i gotta feeling these announcements will just be more fodder for the media. Play a "safest airline in the USA" card, feature the airbus as a talking point. Boeing is down and people dont need much push to want to avoid Boeing operators. Make it hard to make fun of Spirit.

I dont think the company would do any of this, being historically staunchly anti-national advertising, and none of this matters anyway if the 2020 loyalty bonds remain due in 13 months and with no end to falling revenue and net losses in sight. PRNewswire is not advertising. Commercials on during NFL football games is advertising.

Then they have to ensure the integrity of routes and fleet, and im not sure how they plan to do that down 70 aircraft in just a few months?

I believe they waited way too long to adapt. Everyone working the line could tell the ulcc model was failing back in 2022. Oops.