Originally Posted by
dreadFOroberts
Never would I have thought to see even the tiniest bit of positivity on an APC thread about JetBlue, but we live in interesting times, don't we? It's refreshing.
I agree that Joanna and her team seem to be doing the things they said they would be doing, and that things have been going mostly exactly the way they said they would. This is good. I'll take a flat year to crawl out of a hole. It's gonna be painful for the SL for a while, but that may be the price of getting back to where we want to be. Time will tell, as always.
To the comment upthread regarding marketing - when a market shrinks and things get more competitive, you don't cut back on marketing - you do more, or you do the same to get those remaining dollars out there - cutting it back is a mistake.
I won't deny there's likely places we could cut some fat out of the company, but I wouldn't put marketing high on that list at all.
I am basically re-shocked every time I go back and forth flying economy on us vs anyone else. JetBlue is so nice and spacious, yet it seems like nobody knows this! Every time I tell someone this, they say "really, I was thinking of booking AA, United or Delta because I thought it was nicer." We charge less for a better product and that needs to change if we are going to be succesful long term.