Originally Posted by
FAULTPUSH
Hedging equals better budgeting, not better product. Product is what the customer sees, not the balance sheet. Southwest without a doubt has unequaled fuel hedging, but as a passenger, give me more seat width and DirecTV over over fuel hedging.
It's not just the seat and the TV. It's the feeling and the attitude that is abundant on most of their flights. Some people like that more that the seat size. There is also a fair amount of company loyalty in some markets (Dallas for example), and that keeps people in the SWA seats even though other airlines offer cheaper fares and bigger seats.
I have several friends who reufse to fly anyone but SWA, not just b/c they sometimes are the cheapest ticket.