Thread: Frontier
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Old 05-11-2008 | 09:22 PM
  #28  
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dolsanddays
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From: Keep on Truckin'
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Originally Posted by southbound
So..... do you think SWA should ignore huge markets like DEN, PHL, etc with blood in the water to be nice?
Playing nice has nothing to do with my point. I was discussing the more traditional values of only doing route structures that make money. SWA is loosing cash in Denver. They aren't even competing with F9 or UA. However they have managed to come in and force F9 and UA to cut fares. Good for the cheap consumer who feels it is their right to fly across the country for $49. SWA is playing the "We can bleed money longer than you" game with F9: They are right then can. This is the more traditional and more often failed approach to airline management. This used to be against the core values of the old SWA. Herb is gone and things have changed. The newer SWA is a big dog with big teeth.
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