Culture is only important when trying to win the hearts of those parties with any say in how business is conducted, usually keyed in on social media. All that matters is the bottom line, and if a company can make money. I highly doubt P.I. actually cared about making arrival videos telling tourists how to behave in HI. But it made for good optics.

It's the same reason Target does their June product layouts differently depending on which region the store is in. It's all about profits.