Originally Posted by VacancyBid

This is the key slide. It shows the pivot from $50-$150 fares to $200-$400 fares.

If you do a little math, they are looking to dump $1 billion in revenue from their current customer base and pick up $1.5 billion from the new upmarket crowd.

Put another way, they're basically looking to totally abandon their current customers and swap for a totally new group of consumers.