Originally Posted by
CincoDeMayo
Which is why you’ll never see business travel on us.
Simply, the he clientele Spirit is seeking won’t fly Spirit because its Spirit.
Spirit needs a new name, period. The name Spirit is always the punchline, right before the drum fill “ba dum dum”. Pinnacle Airlines changed their name to Endeavor after emerging from Chapter 11. Spirit needs to do the same. Sadly, we don’t even have the cash to slap a new name on a plane.
Dude, I've been saying this for (what feels like) years now. And you're the very first person to mention it on this entire forum; Spirit has got to ditch the name. I tried to warn Ted about this during the pandemic, but him and Bendo wouldn't listen. Cashing in on the brand name by saving money on customer service reps, will always be a negative ROI. Rolling meltdowns, fights breaking out, FAs sleeping on airplanes and general operational issues has led to passengers not willing to wager more on a Spirit ticket than they would at a roulette table. Which is why Ted always says "we're just not seeing the price resiliency we are hoping for." Ditch the name and rebrand, or spend a pile of money on showing the general public they won't be stranded for days at an unfamiliar airport. You hit the nail on the head Cinco.
Sincerely, Ted's Beard