Originally Posted by
CincoDeMayo
Which is why you’ll never see business travel on us.
Simply, the he clientele Spirit is seeking won’t fly Spirit because its Spirit.
Spirit needs a new name, period. The name Spirit is always the punchline, right before the drum fill “ba dum dum”. Pinnacle Airlines changed their name to Endeavor after emerging from Chapter 11. Spirit needs to do the same. Sadly, we don’t even have the cash to slap a new name on a plane.
This 100x over. The damage to the brand is done. You need a new name and new paint, otherwise too much damage done to change your audience.