Originally Posted by
CincoDeMayo
Which is why you’ll never see business travel on us.
Simply, the he clientele Spirit is seeking won’t fly Spirit because its Spirit.
Spirit needs a new name, period. The name Spirit is always the punchline, right before the drum fill “ba dum dum”. Pinnacle Airlines changed their name to Endeavor after emerging from Chapter 11. Spirit needs to do the same. Sadly, we don’t even have the cash to slap a new name on a plane.
How do you go about rebranding a 200 airplane airline, new paint, new interiors, new airport branding, with limited resources, in a timeframe that allows the targeted customer to forget its spirit?
endeavor can call itself something new every month and no one cares because it’s still delta connection.