Originally Posted by
CincoDeMayo
Which is why you’ll never see business travel on us.
Simply, the he clientele Spirit is seeking won’t fly Spirit because its Spirit.
Spirit needs a new name, period. The name Spirit is always the punchline, right before the drum fill “ba dum dum”. Pinnacle Airlines changed their name to Endeavor after emerging from Chapter 11. Spirit needs to do the same. Sadly, we don’t even have the cash to slap a new name on a plane.
The main reason you wont see any meaningful business travel on Spirit is that most major company travel policies specifically prohibit booking ULCC.
For example, my airline (and we are nr3 company in the country in travel spend) can not book Spirit or Frontier unless we specifically request it, Southwest is allowed in certain city pairs.
Most companies that spend heavily on travel have similar restrictions.
That is the hurdle NK has to figure out if they want to cater for the heavy hitter business travelers.