Originally Posted by
Hedley
Prior to the pandemic they were much more focused on high fare business travel than leisure travel, especially low priced travel. When the business travel didn't come back they adapted and began going after every dollar available. Now they offer a price focused option that also comes with a much larger network, historically better customer service, better rewards programs, frequency, WiFi and in seat entertainment.
Most or all of them were doing it before the pandemic. Pandemic may have amplified the effect.