If a merger does happen, there is no guarantee that the combined entity will equal the sum of the two parts. Assets could be shed to meet reduced demand, or growth could occur to meet increased demand. I'd agree about having to significantly improve the product to successfully compete against the legacies. A bigger version of what is currently being offered won't work. There is a demand for a low cost product, just as there is a demand for legacy offerings, but no one knows how that balance will work out.