Originally Posted by REF 5

Really nothing to be scared of. If you look at SWA financials as to pertaining of Rapid Rewards, its actually not as bad as you think. I'm only going by the 10K from 2024. The new one should be out soon with updated numbers. Loyalty revenue(R.R) was 15% of its total passenger revenue for 2023. For DAL it was a little over 7% of its total passenger revenue. SWA took in $2.1 Billion in revenue from Chase. Delta took in $6.9 Billion from Amex. Although Delta took in way more CC revenue, it also has an alliance. Obviously SWA does not. SWA just renegotiated their agreement with Chase. No info on what has changed but I bet you it will bring in more CC revenue with all the new perks I'm assuming. Delta, American and United offer more perks as a network carrier for sure but have a different business model all together. Credit card sign ups are not going to make SWA margins better as much as unbundling their product will. It no doubt helps but in the end the change in the cabin is where the money hopefully will be made.

Aquistions are not going to save SWA. As a matter of fact I think it would harm them financially. Especially right now when their about to spend billions this year upgrading 60 plus platforms and redoing the cabins. Most of that money is already being spent. They have the money to buy. Almost $9.0 Billion in cash with $11.0 Billion in treasury stock if need be. I'm pretty sure at some point they will but let the plan be implemented.