I don't think this is going to be the boon the accountants (Elliott) think it is. Everyone is now going to try to avoid paying for a checked bag, which means more bags in the cabin, more gate checking, which leads to longer turn times. This will ultimately drop aircraft utilization and cut into the very revenue they're trying to create. The legacy's don't live or die by turn times and utilization like SWA does, so they didn't experience this downside. It will generate some revenue, but not nearly as much as it did for legacies.

As for us pilots, longer turn times is going to mean less productive trips and longer duty days. Personally, I don't see this as a victory for anyone unless you bought stock yesterday and sell it today.