Why can't they just charge a fuel surcharge? That is what it is. More money is more money to the customer. You fly from point A to point B and it costs $229 say for the ticket. Then you pay a fuel surcharge that fluxuates based on the current market price at the time the ticket is sold. $84.56 say for that day. Your ticket costs the sum of the two if you want to go.
Thats the deal we have with our cars. If you carry a duffel bag in the back seat of your car, do you really notice a difference in milage? Sure it reduces, but c'mon. It costs more because you are paying more for the gas, not because the bag is there. You pay a fuel surcharge to drive your car.
You want a lobster from that nice restaurant? - you pay market price. Not an extra $3 if you want a fork.
Idiots!