Originally Posted by
11atsomto
Intentionally operating at a loss to starve out smaller competition. I believe that was the playbook for Starbucks massive growth in the 90's and early 2000's.......although I'm not sure it's analogous to Airlines in a smaller ( at least smaller than SF Bay Area, Metro NY, LA Basin Houston, Chicagoland and DC metro) market.
Starbucks did not lose money in the 90s or 00s.
You may be thinking of Amazon that was operating at break even as they expanded. They are about the only company that has pulled off the grab market share at a loss, then turn it around model. Hasn’t worked for the airline industry yet, and it’s been tried a lot.