Old 06-15-2025 | 09:18 AM
  #111  
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Originally Posted by Midsomer
Not angry at all, but that whole Hawaii domination fantasy showed how out of touch Southwest was at that time. Hopefully they have some sense of reality now and build expectations accordingly. Good luck with KEF if that is where you wind up.
I think that's pilot urban legend stuff. It was the #1 destination out of CA that SWA didn't serve. Since SWA is the #1 airline in CA it made sense. Many SWA passengers would fly to a gateway on SWA and then connect on another carrier to Hawaii. ETOPS is very expensive. So it made sense to go all in. Using those assets partially is not economical through a efficiency point of view. I agree they went over their head. Since yields on the inter island were horrible and with system yields being horrible at SWA it was a drag on profitability. Unfortunately the real casualty wasn't SWA, it was Hawaiian. Since Hawaii flying is highly leisure, meaning yields are already low, it didn't take much to add all that capacity and turn the Hawaii flying into a money pit. Other than Spirit, Hawaiian was definitely on the trajectory of Ch 11. Alaska saw a opportunity to pick up some assets which to transform them. I think both of them combined will be a great company on the other side in a few years. Alaska has a great track record. Airlines number one competitive threat to each other is capacity. Flips the supply/demand issue upside down. Especially when you add capacity and their is no real demand increase like the inter island flying. Nobody wins. Maybe that was the intent. Don't know but management will never tell. Me thinks they went over their head because of the tweaking they had to do, aka reduce inter island and adding red eyes. Since the combined carrier of both HA and ALK will have huge market share in all the Hawaiian markets, SWA being a distant second, it will be just another place SWA serves. No more, no less.
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