Originally Posted by
SoFloFlyer
NK already has a CC partnership. It’s not successful because no one wants the CC since makes the consumer feel like they have to commit to the airline. They don’t like the product, they just want to get where they need to go for cheap. Which brings us back to product and operation. The two things that NK (or any ULCC for that matter) doesn’t do well because the model doesn’t allow for it (cost).
CC partnerships are only as successful as the airline it partnered with.
Well yes… kind of. Nobody wants the product NOW because the legacies all decided to offer the same product on their large network. I know, I know… it’s not the “same” because they get a microscopic bag of pretzels and a free drink. Doesn’t matter at this point. The ULCC model is gone. The legacies were able to do it better and undercut the cost advantage by offsetting basic economy ticket prices with all their other revenue streams. We’re in a new world now. The ULCC’s are pivoting to a trimmed down photo copied version of what the legacies offer. The question is will they be allowed to scale or will the A4A use their political influence to strangle them in the crib before they’re allowed to consolidate and compete.