Originally Posted by
FriendlyPilot
Better tell Kirby that...
"The partnership between United Airlines and JetBlue, aims to boost revenue by leveraging customer loyalty and expanding flight options. The deal is expected to drive revenue growth for both airlines through increased bookings and loyalty program participation."
Increased booking...of flights...not vacation packages.
I think you're going to see more JB customers taking advantage of United's much broader network than the other way around. So while JB may benefit from some increased bookings, my guess is United is the bigger beneficiary of the rewards sharing than JB. Either way, JB will not get any revenue from customers flying on United flights, even if they're booked through the JB platform.