I agree with this. There are a lot of people that need wifi when they travel. My wife works in venture capital and she lives on email. No way she would ever fly an airline that didn't have internet on a flight longer than an hour. Same with first class. She's always in first if its available because she pulls out the laptop and she's in her email the entire flight.

A lot of people that might fly on Frontier, Spirit etc don't because they lack a product that they want. The problem is the cost that it takes to get there. Even United is spending money to remove Polaris seats for the new Polaris Studio because people will pay for the upgraded experience. Its pretty crazy in my opinion but the 787s will have over 60 of these on each plane. A Polaris seat from SFO to Tokyo is about $8k and these things sell out.

I can't imagine that Frontier can't add some first class or premium seats and get more revenue that way.