Originally Posted by
BagMan
There is nothing wrong with the ULCC model. Running a low overhead can be extremely profitable. f9's problem is one of poor execution. Our passenger experience is terrible. There is a big enough segment of the population who just want an inexpensive flight from point A to point B. They don't need Wifi, or inflight meals.
I'm not so sure about this...
Wifi is so basic now, it's almost not even thought of as a perk. You can get wifi in just about every fast food place, dept store/mall and even some gas stations. It's ridiculous how prevalent it is.
I've heard that wifi on planes rarely turns a profit (which I believe) but I can't imagine that it doesn't pay for itself. Just the same way EVERYONE pays for bags - it's either a la carte or its in the price of the ticket.
As you mentioned, F9 is simply good customer service away from being very profitable. It would take a LOT to get that going (and change the reputation) but it isn't impossible. Wifi is a basic part of customer service.