Originally Posted by
skruts
2 years ago, maybe. However, AA seems to be making direct and targeted efforts lately to begin to compete amongst UA and DL again. Buy on board offerings, new suites, enhanced meals, bringing back the second beverage service on transcons (lol…), and returned focused growth on previously forgotten hubs. I’m not saying they are competing well yet, but it is obvious they want to get out of that grey area you describe.
There is a long way to go but over the past 12 months there has been a noticeable shift in strategy.
The biggest thing I noticed last year after buying a ticket was the plane we flew on 1/2 way across the country didn't even have IFE, which is free on DAL/UAL/JB. That stands out as a loud statement that we are here to compete with LCC's.