Originally Posted by
skruts
2 years ago, maybe. However, AA seems to be making direct and targeted efforts lately to begin to compete amongst UA and DL again. Buy on board offerings, new suites, enhanced meals, bringing back the second beverage service on transcons (lol…), and returned focused growth on previously forgotten hubs. I’m not saying they are competing well yet, but it is obvious they want to get out of that grey area you describe.
There is a long way to go but over the past 12 months there has been a noticeable shift in strategy.
It's a step, but insufficient. It's like a 500-pound person cutting cola from 5 to 3 liters. They aren't prioritizing the right hubs. Instead of focusing on JFK, LAX, MIA, and ORD, they seem to be adding flights in lower-yielding hubs like PHX, DFW, CLT, and PHL. Complaining about competition in those former major markets is weak; when your airline is bad, no one will choose it over four other options. Start by addressing inflight and airport customer service. I served by a gate agent with ugly arm tattoos at PHL the other day with an attitude equally as ugly.
We really are the Stellantis of the airlines and slowly moving towards being the Kia.