When NK goes under, it will be the worse thing that could happen to us given:

Spirit is the ONE airline most people think is worse than us. Whether it's true or not, there won't be any question who is.

Also, JB will probably merge (out of survival) w/ a profitable airline leaving us as the only unquestionable ULCC. With the softening demand (due mostly to Gen Y, Z and Millennials "requiring" at least basic services that we don't offer - read this a wifi), the only people who will take F9 will be poorer Gen Xers (over 50 crowd) who really don't care about wifi or service. And, there's just not enough of them to go around - plus, if you burn them once, they'll leave and won't come back.

The only way forward for ANY American airline in terms of survival is to provide at least basic customer service (which we don't) AND be cheap. We're a LONG WAY from customer service in that it would take a completely different model.

We need to become a different airline.