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Old 09-04-2025 | 10:12 AM
  #807  
buzzer
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Originally Posted by dracir1
While this seems like it's the case, it most certainly is NOT.

Shoppers can visit WalMart, JC Penny, Dillards and Macy's all at once via Expedia, Travelocity, etc. Since most people who don't have any loyalty shop by price, Dillards, Macy's and Penney's can all afford to match WalMarts prices (which are very limited) in the single shopping market which has all products at the same time. Right now, F9 has about 20ish destinations from Atlanta. DL has about 50. I'm sure they can match our 20 w/ little impact to their pockets. We share bases w/ every airline except for Tampa.

No one is leaving NK just to shop F9 and now the Big 3 have only 1 company to match. About the only hope F9 has is to entice those NK CC holders and loyalty program members to now join ours.

Or change the model.
Definitely change the model if not too late. There is negligible loyalty from customers at F9 or Spirit. That must change for F9 to succeed. It was a royal f up to screw over the passengers. Spirit is not F9’s savior. There is room and a market for LCC’s but it has to be done profitably. The majors have unlocked the secret to taking LCC customers. F9 should be afraid of SW and AA.
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