Originally Posted by
rickair7777
I wouldn't be that surprised if SWA opened a base.
But from their perspective, as a TX airline, they'd probably rather minimize roots in a high tax (for employers) state like CA.
And they don't own SAN, it's very much in play between SW and AS. SW is slightly ahead in the race, and the new terminal is a huge deal for them.
Their new business model might give them an advantage but basically to me it looks like they're trying to become AS

In doing so they've alienated some of their loyal customers.
they basically turned around what Southwest was and what made them fundamentally different and unique into just every other airline. Now they have a way to generate extra revenue, but now nothing really separates them from any other generic airline. Basically just Alaska without a first first class or meals.