Originally Posted by
DirkDiggler9999
Completely agree. The article specifically states they are looking for new orders by 2030 which gives SWA time to prepare internally for the addition to its fleet. SWA has always been particular about protecting its brand. To add NK to the SWA brand does not make sense at all. The AirTran acquisition taught SWA some things and it makes me wonder that SWA thinks twice about repeating that mistake.
I actually don't think SWA cares about their "Brand" at all anymore. The charge for Bags and are run by pure capitalists.